Industry experts and key players take time in carefully curating and developing the latest trends based on their client’s behaviors. As a result, trends and tendencies are not continuously churned out as revised versions of old fads, as in fast fashion and retail industries. Rather, new styles and progressions in luxury design look to revolutionize the present system. ASZarchitetti, as a leading figure, plays a pivotal role in dictating these trends. With the beginning of a new decade, here are the predictions and current trends in luxury design.


To start off, let’s cover a major trend that began towards the end of the previous decade. In an attempt to minimize our impact on the earth, designers and creatives rushed to develop new motifs and designs that not only appeal to the senses but preserve the earth’s integrity as well.

By improving the health of its inhabitants, sustainable interiors and building designs increase the structure’s productivity. As we progress further, sustainable design will optimize a site’s capabilities, reduce consumption of non-renewable energy, reduce water consumption, and improve indoor environments.

Once designers and studios incorporate sustainability into their design philosophy, it will become easier to consider it at each phase of the development and construction process. It promotes a thoughtful approach that promotes designers to make compromises in certain areas, for particular tradeoffs.

Biophilic Design

While sustainability has slowly made its way into luxury design over the last decade, biophilic design is a much more recent development. The concept revolves around crafting spaces meant for living, working, and learning by connecting them to nature while reducing their environmental impact. This allows the space’s inhabitants to ‘come back to nature’ and thrive, whether they are in the space to heal, learn, enjoy leisure or work. Rather than emphasizing on aligning the space with sustainable features, biophilic design focuses more on improving users’ quality of life, increasing productivity, and enhancing satisfaction with their surroundings.

Nature Elements and Organic Materials

Incorporating organic materials and natural elements into design is part of the sustainable philosophy. Sure, any items and designs made from natural materials are considered organic, but the upcoming design trend of implementing organic interiors goes further than that. Not only are different design aspects such as flooring, furniture, and fabric made from natural materials, the production process uses fewer chemicals.

A common misconception is that this implementation comes at the cost of personal style. This isn’t the case because many beautiful materials, like recycled stone and reclaimed wood, are beautiful as well.

Similarly, in terms of fabric, designers can make the switch to hand-painted and blocked wall covers. Most importantly, it takes more than material composition to make a design more organic; the space needs to encourage better living as well.

Timeless Design

Fads have come and gone for centuries, but in today’s postmodern era, there’s a shift in dynamics. Rather than creating new designs and giving them a quick and painless death, creatives are looking for avenues to devise timeless designs that will continue to inspire. In this regard, they must follow a few crucial rules.

Incorporate Quality

To curate, a timeless design or interior quality-based items take precedence over anything else. High-quality items are always built to last, and only furniture and fabrics that can stand the test of time should have the opportunity to grace an interior.

Conceal Technology

Nowadays, technology is fast to grow outdated because of how quickly brands can release upgraded versions consistently. One way of making the design appear timeless is to conceal the technology that makes it up. This allows you to incorporate the design without worrying about technology, attracting attention.

Stray Away From ‘Latest Trends’

Never look towards the latest trends for inspiration, since the ‘latest’ is always the quickest to die out or become obsolete. Trends involving technology should never be a part of timeless design. However, you can experiment with trends involving particular prints, color schemes, and materials.

Refer to Classic Patterns

One of the main factors to give any interior a timeless appeal is its use of classic patterns like plaids, stripes, botanicals, or just a monochrome palette. Patterns that evolve as trends, like ones involving heavy geometry and animal prints, should never be your first pick. You can maintain an eclectic attitude to design by implementing more than a single pattern in an interior. However, you should ensure that the symmetry of the patterns aligns with the walls and physical structures.

Don’t Deviate from a Focal Point

A centerpiece is important for stunning timeless design. These act as a way to connect different elements in a space, and please the eyes as well. If the focal point is interactive, such as a 3D sculpture, it can engage more than just one of the senses. Multiple or scattered pieces create chaos, so it’s best to pay attention to a single point and arrange other elements around it.

Implementing Pop Up Stores and Capsule Collections

Pop-up stores are a new marketing phenomenon that allows potential customers to get a taste of what design can offer. Brands can establish pop-up stores anywhere, and there’s an immense likelihood that potential customers will flock to it. This is because they have a fear of missing out. One of the most important elements of a successful pop-up is that the brand offers something unique that a customer can’t find anywhere else. Or in other cases, something that isn’t available or is exclusive.

In today’s industry, capsule collections are gaining attention in luxury design for focusing on key design elements rather than churning out repetitions.  These collections summarize the creative’s entire philosophy in a few key pieces, which sends a message of sustainability and ethical consumption. When it comes to launching capsule collections in the luxury retail domain, pop-up stores are ideal because there are no extras, just pure, embodied, design concepts, condensed into a few statement pieces. The special installation to allow visitors to experience the motif will be immersive and highly exclusive, reiterating the firm’s brand and vision.

Experiential Design

This pertains to pop-up stores as well as exhibitions and shows. Designers need to come up with fascinating and immersive ways for visitors to interact with a design and not just look at it. This is much more engaging than traditional methods. It involves intriguing a customer’s numerous senses and encouraging them to have a productive discussion around the design. This also provides brands with an opportunity to understand better how their target audience responds to their design: are they noticing the focal point, are they interacting with it as it was meant to be interacted with, or are they coming up with new ways to craft their own experience?

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