Jawahir Multibrand – Jeddah

“Multibrand Destination to Enrich Jeddah’s Khayatt Mall”

Located in Khayatt Mall, the most prestigious place for luxury shopping in Jeddah, Jawahir represents a multi-brand concept that holds Tom Ford, Chloé and Giuseppe Zanotti among the others. To allocate these brands in a department fashion store, the layout has dramatically reshaped the existing architectural space, with the result of major structural and MEP modifications. Add the usual complexity of the luxury retail stores and the specific geographic location, ASZ had much to deal with for the task accomplished.

We designed an entirely new VRV system for the air conditioning and put it on a new location on the roof, sustained by a metal structure. The façades are entirely reinvented. Significant effort is put on coordinating all the parties, from London to Milan to Jeddah, passing by Dubai and Riyadh, where the Jawahir brand belongs. Achieving such a result in time,  was only possible by deploying two of our architects’ staff on a mission to Jeddah.